I got this from MocoNews, an article written by James Quintana Pearce.Juniper Research predicts that streamed and broadcast mobile TV services will become the most lucrative channels for mobile ads by 2010. Juniper predicts that spending on mobile TV advertising will grow from $335 million in 2008 to more than $2.5 billion in 2013. China and the Far East will remain the largest regional market for mobile advertising, because it includes the massive population of China and the advanced mobile markets of Japan and South Korea. Revenus there will rise from $414 million in 2008 to more than $2.1 billion by 2012, according to Juniper.

Total annual global spending on mobile advertising will hit $1.3 billion in 2008, rising to $7.6 billion by 2013 according to Juniper Research. This is at the lower end of predictions.the biggest percentage growth is predicted to be in idle-screen advertising, tapped to rise from $7 million in 2008 to $500 million in 2013.

Success case whereby MobileTV is doing well in advertising is provided by 3 in Italia which in 2007 was making approx 10% of its revenue from advertising.Mobile Ad benefits will come not just with replicating the TV service with simulcast, but with the ability to target key demographics and individuals—which is very attractive for advertisers. It is said that people are accustomed to advertisements in video and are thus less irritated by it than other forms of advertising, especially compared to SMS. However, the ad format will obviously need to be changed because of different viewing habits, and the ads are likely to have a greater amount of interactivity.

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