Gerd Leonhard from mediafuturist.com released a very interesting video about Music 2.0 (embedded below).

 

He challenges the old perspective of monetizing music as product as wrong by starting “Instead of try to sell music in a particular way that they want to sell it, they must start offering in the way that people actually want to buy it”. A very good argument on how music industry should change to adapt to the new consumer in order to survive.

A move from “content is king” concept to “open is king” which is also my personal business religion. If you like the video, you may also want to visit Gerd at his blog at www.mediafuturist.com. He had recently published a book titled Mobile 2.0 (off course), which PDF version also provided as downloadable with “pay as you like” business model.

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