I just found out that ZAIN is the name of a mobile telecom operator in Middle East. It has recently been renamed from MTC (Mobile Telecom Company), ZAIN has more than 13,500 employees serving over 36.47 million customers in seven Middle Eastern and 15 sub-Saharan African countries.

Zain LogoFollowing are taken from ZAIN website, explaning about their new logo and brand :

“The Zain brand and its new theme – A Wonderful World - capture the energy, inspiration and diversity of the Group’s customers, employees and other stakeholders. The new logo and its colourful identity reflect the Group’s freshness, boldness and vitality with the ‘swirl’ communicating the idea of an aura, something important to human life echoing growth, progression and diversity.

The new identity was developed in partnership with world leading consulting firms and advertising agencies. The name Zain was selected from a list of over 400 after extensive research across many countries and cultures validated its broad global appeal.

Although it was chosen for its simplicity, memorability and ease of pronunciation across the global marketplace, as an added bonus Zain was found to be rich in positive connotations. For example, in Arabic, Zain means ‘beautiful, good and wonderful”, in Latin it means ‘dark horse’ and it has many positive meanings in other cultures found in Africa, Asia, Europe and beyond. Zain tested extremely well among cross sections of the potential global audience and with the planned investment will become a formidable brand within a short period. “

“Beautiful, good, wonderful, dark horse…” ahh… I am feeling good ….

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